![think bigger picture think bigger picture](https://nucleus-production.s3.amazonaws.com/uploads/DucO4UnV0XSEJmK9efuNEpyQ2OBOyNIi4thaLx4Z.jpeg)
The third was the resulting adjustment of other projects my peers could have been working on had I just asked some basic, detail focused questions up front. The second was finding out the client actually did have different details in mind than my hazy suggestions, forcing us to redo work to their complete satisfaction, again requiring more time and work. To start, my detail oriented colleagues producing the final product needed more direction than my mental example provided, wasting their time and slowing the project. But instead of asking further questions for what the client would actually receive, I heard a keyword from the client and inserted my generalized big picture in the plan.
![think bigger picture think bigger picture](https://www.thelist.com/img/gallery/the-real-reason-the-7-little-johnstons-use-standard-furniture/l-intro-1608689290.jpg)
This was a highly custom product, where the details were fundamental. As we met with the client and talked about expected results, my mind would attach what they said they wanted to the big picture visual I had in my mental map. But what I didn't think about was the detail, say, the specific dollar ranges, and whether the client already had ranges for business reporting.
![think bigger picture think bigger picture](http://coldlight.co.uk/wp-content/uploads/2015/06/think_big_feature.jpg)
For example, I knew we would want a descriptive range of revenue for their best customers. Now, in my mental map, I knew what this new product solved for and how the potential client used it, but at a big picture level. Since I had led development on this product, I was working daily with our client team and the first client to ensure success. To explain, a few months back, we were in the middle of the first delivery of this highly custom product. Instead, through my own errors, I saw the negative effects of a strong intuitive bent, and the requirement of big picture thinkers like myself to also flex detail orientation. That being said, during a recent product launch, I realized that just relying on my peers to execute the details is not enough.
#THINK BIGGER PICTURE DRIVERS#
But, at least for me, intuition is a central skill in my work, and one of the personal drivers that led me to strategy roles in the first place. Now, I also firmly believe that big picture thinkers need detail oriented doers to actually execute well on a vision. When I start thinking about a new product or brand concept, my intuition immediately kicks in and starts creating the other puzzle pieces that complete the picture: Where the product fits in the market, how customers will change, how our brand changes, what competitors would do, what 3 years out looks like, so on.